JJ Pieksma

Technology entrepreneur with 20+ years of experience in building and operating broadcast infrastructure, AI systems and digital media properties. Founder and principal of multiple operating companies in broadcast, applied AI and strategic consulting.

Operating Companies

Viewcast Inc.

2015 - present

Co-founder, CEO, President & Chairman

Technology holding company. Licenses patented multicast-ABR streaming architecture (US 8,279,777 B2) delivering 75-90% cost reduction versus traditional CDN at scale. Serves broadcasters and event operators worldwide.

DanceTV

2008 - present

Director of Business Development

Digital media property grown to 580,000+ subscribers on YouTube and connected TV platforms. 16 years of continuous operation. Distributed on Samsung TV Plus, LG Channels, Plex, Roku.

AI Systems Developed

BalansBuddy + Ember AI

AI-powered debt assistance platform. Ember handles creditor correspondence and administrative tasks for people in debt restructuring.

Amber Debito + Amber AI

AI assistant for Dutch SME businesses with accounts receivable management and collection. Automated payment reminders, intelligent escalation.

Trade Fair Control Room

Event intelligence system with AI attendee pre-qualification. Automated interview engine, intelligent triage routing, CRM integration.

Alfred AI

RAG-based enterprise knowledge system. 71,000+ lines of domain knowledge, sales enablement focus, conversational interface.

Previous Experience

2006-2008

Oil & Gas Consulting — Land/rights acquisitions, exploration facilitation, site development. Multiple countries.

2005-2008

Luxury Hospitality Management — Operations leadership at Huka Lodge (NZ), Grande Provence (SA), Bucuti Beach Resort (Aruba). Teams of up to 80 staff.

2008-2009

Media & Publishing — Founder ABC Today Inc. (Aruba). Aruba Today, Curacao Today, Bonaire Today.

Education

Bachelor of Business Administration — Hogeschool Zuyd, Heerlen (2004)

Hoge Hotelschool Maastricht (2001)

Viewcast technology

Viewcast's patented multicast-ABR streaming architecture (US 8,279,777 B2) — 75-90% cost reduction versus traditional CDN at scale. Powers distribution for DanceTV.