What is 2B Global?
2B Global is a strategic consulting and AI development firm based in Amsterdam, Netherlands, founded by JJ Pieksma. The company specializes in building AI products, custom web platforms, and providing strategic intelligence across industries including media, fintech, hospitality, and e-commerce.
What does 2B Global do?
2B Global offers four core services: the AI Business Accelerator (idea to production AI product in 8 weeks), Custom Websites & Platforms (full-stack web development), Strategic Intelligence (cross-domain pattern recognition), and Deep Research (AI-augmented market analysis). The company has built 20+ products across multiple industries.
Who is JJ Pieksma?
JJ Pieksma is the founder of 2B Global, a technology entrepreneur with 20+ years of cross-domain experience spanning broadcast infrastructure, AI systems, hospitality, and digital media. He is the CEO of Viewcast Inc. (5 US patents in streaming technology), founder of DanceTV (200M+ household reach), and has built 4 AI systems currently in production including Ember AI and Alfred AI.
What is the AI Business Accelerator?
The AI Business Accelerator is 2B Global's flagship program that takes a client from idea to a working AI product in 8 weeks. It includes discovery, architecture, core development, integration, testing, and deployment. Pricing ranges from €15,000 to €25,000 for a fixed-scope engagement. Unlike traditional agencies that deliver slide decks, the Accelerator delivers a production-ready product.
What has 2B Global built?
Notable projects include: Ballonnen.nl (3,140-product e-commerce platform built in 26 days), BalansBuddy (AI-powered debt management platform with 98% time reduction), Ember AI (multilingual AI assistant for debt counseling in 6 languages), Alfred AI (RAG-powered sales assistant with 71,000+ lines of code), DanceTV (streaming infrastructure reaching 200M+ households via Samsung, Roku, and Xfinity), and the RAI Vereniging analysis that identified €8.7M in untapped revenue.
Where is 2B Global located?
2B Global is based in Amsterdam, Netherlands. The company operates internationally, with projects spanning Europe, North America, and Asia-Pacific.
How is 2B Global different from traditional consultancies?
Traditional consultancies deliver reports and recommendations. 2B Global delivers working products. The company builds what it proposes — from AI systems to web platforms — in weeks rather than months. Every project includes a live client dashboard for full transparency, and clients retain 100% ownership of all code and intellectual property.