What is 2B Global?
2B Global is a company in Amsterdam, the Netherlands, that builds custom software from scratch and thinks along on the whole business of its clients: market, customers, numbers and plans. It works for business owners and directors who know what they want to achieve but not which technology gets them there.
What does 2B Global do?
2B Global does four things: custom software (built from scratch, fixed price agreed up front, 8 weeks, 100% ownership), research (market and customer research and business cases with sources, fixed price per assignment), business advice (ongoing thinking along on running the business, fixed monthly amount) and digital transformation (turning paper, Excel and scattered tools into one working system). The company has built 20+ products.
Who is behind 2B Global?
2B Global is run by a technology entrepreneur with 25+ years of cross-domain experience spanning broadcast infrastructure, AI systems, hospitality and digital media. The same person leads Viewcast Inc. (Smart PTMP delivery architecture) and holds the Director of Business Development role at DanceTV, the Viewcast client taken to 200M+ household reach. Four AI systems built and currently in production, including Ember AI and Alfred AI.
How does a custom software project work?
A custom software project takes 8 weeks: week 1 conversation and plan with a fixed price, week 2 design, weeks 3 to 6 building with weekly reviews, weeks 7 and 8 testing, security check, go-live and training. The price is fixed for an agreed scope, quoted in the proposal, paid 40% at the start, 30% halfway and 30% on delivery. The client owns 100% of the code, data and documentation and gets 30 days of support included.
What has 2B Global built?
Notable projects include: a B2B e-commerce platform with 3,000+ products built in 26 days, a custom delivery platform for a gas company with barcode scanning and route management, BalansBuddy (AI-powered debt management platform with 98% time reduction), Ember AI (multilingual AI assistant for debt counseling in 6 languages), Alfred AI (RAG-powered sales assistant with 71,000+ lines of code), DanceTV (streaming infrastructure reaching 200M+ households via Samsung TV Plus, LG Channels, Plex and Roku).
Where is 2B Global located?
2B Global is based in Amsterdam, Netherlands. The company operates internationally, with projects spanning Europe, North America, and Asia-Pacific.
How is 2B Global different from traditional consultancies?
Traditional consultancies deliver reports and recommendations. 2B Global delivers working products. The company builds what it proposes — from AI systems to web platforms — in weeks rather than months. Every project includes a live client dashboard for full transparency, and clients retain 100% ownership of all code and intellectual property.