About 2B Global
Not a traditional consultancy. A hands-on partner that builds and operates.
JJ Pieksma
Founder & Principal
Technology entrepreneur with 16+ years of experience in broadcast infrastructure, AI systems and digital media. Patent holder in streaming technology (US 8,279,777 B2).
Started in luxury hospitality management (Huka Lodge, Grande Provence, Bucuti Beach Resort), then transitioned to media and technology. Grew DanceTV to 580,000+ subscribers and distribution on Samsung TV Plus, LG Channels, Plex and Roku. Developed 4 AI systems now running in production.
Why 2B Global is different
Operator, not just an advisor
We don't just advise on streaming — we've run a streaming platform ourselves for 16 years. We don't just talk about AI — we've built 4 AI systems ourselves and run them in production. The difference: we know what works because we've done it ourselves.
Cross-domain experience
Hospitality management taught us operations and service. Media taught us distribution and scale. AI development taught us what technology can and cannot do. That combination delivers insights that pure sector specialists miss.
Working systems, not reports
We don't deliver thick reports that end up in a drawer. We build working systems, conduct research with verifiable sources, and deliver concrete deliverables you can use tomorrow.
Operating companies
Viewcast Inc.
2015 - presentTechnology holding company. Licenses patented multicast-ABR streaming architecture (75-90% cost reduction vs traditional CDN). Serves broadcasters worldwide.
DanceTV
2008 - presentDigital media property. 580,000+ subscribers. Distributed on Samsung TV Plus, LG Channels, Plex, Roku. 16 years of continuous operation.
2B Global Hospitality & Marketing BV
HoldingHolding company for technology interests and consulting activities.
AI systems in production
BalansBuddy + Ember AI
AI-powered debt assistance. Ember handles creditor correspondence for people in debt restructuring. Pipeline with municipalities and the financial sector.
Amber Debito
AI assistant for SME accounts receivable management. Automated payment reminders, intelligent escalation, accounting integration.
Trade Fair Control Room
Event intelligence with AI attendee pre-qualification. Automated interviews, intelligent routing, CRM integration.
Alfred AI
RAG-based enterprise knowledge system. 71,000+ lines of domain knowledge, sales enablement, conversational interface.