Blog & Insights
What we have learned building software, doing research and advising business owners. In plain language, with the numbers that back it up.
150,000 Businesses in the Netherlands Have No Website. In 2026.
150,000 to 200,000 businesses without a website in a country where 98% of the population is online daily. Why — and how we fix it.
I Built Two Platforms Simultaneously in 26 Days. Here's What I Learned.
A B2B webshop with 3,000+ products and a complete custom platform from scratch. In 26 days. How eliminating overhead changes everything.
AI Changed Everything — Except How Most Companies Build Their Website
AI tools are spectacular for prototyping. But for a site that actually brings in customers? You need strategy, structure, and experience on top.
Why Your 2019 Website Is Costing You Customers
Your website technically works. But technically functional is not the same as effective. Why outdated websites structurally cost you revenue.
Your Software Should Be Yours. Not Wix's. Not Shopify's. Yours.
Why renting software creates digital dependency. How custom-built solutions give you full ownership of your code, data, and future.
Hiring a Dev Team or Having It Built: An Honest Comparison
Should you hire developers or partner with someone who's done it 20+ times? An honest comparison of timelines, costs, and risks.
Why Industry Experts Miss the Best Opportunities
The paradox of expertise: how deep sector knowledge can create blind spots, and why cross-domain analysis often yields the most valuable insights.
The Contrarian Approach: Finding Value Where Others Don't Look
Why the best investments and business opportunities often lie where the consensus doesn't expect them. A framework for contrarian thinking.
AI-Augmented Research: Human + Machine = Better Insights
How we use AI to accelerate research without compromising quality. The balance between automation and human judgment.
Market Research in Weeks, Not Months: How Does That Work?
Traditional market research takes months. We deliver in weeks. This is how we do it without compromising quality.
Working Systems vs. Beautiful Decks: Why Implementation Matters More
The difference between consultancy that delivers PowerPoints and partners who build working systems. Why we choose the latter.
International Expansion: A Practical Guide
From market selection to entry strategy. The key lessons from 50+ market analyses for international expansion.
Hospitality Tech Trends 2026
The most important technological developments in hospitality: from AI-powered personalization to streaming and hybrid events.
Cross-Domain Pattern Recognition: The Power of Broad Experience
Why the combination of hospitality, streaming, AI and events knowledge leads to insights that specialists miss.
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