Viewcast

The Challenge

Viewcast is a streaming-technology company — its multicast-ABR delivery stack makes live streaming dramatically cheaper and lighter than a traditional CDN. That technology travels anywhere there's an audience and a broadcaster, which is exactly the problem: "anywhere" is not a strategy. The question we were brought in to answer: of every market on earth, where should Viewcast expand first — and on what evidence?

• A genuinely global product with no single obvious home market
• Ambition ("go international") without a prioritised, evidence-backed map to act on
• Every region has its own broadcast landscape, competitors, regulation and buying behaviour
• Any recommendation would need to survive scrutiny — market sizing and sources, not gut feel

The Research Lens

Most companies pick expansion markets the way they pick lunch — where someone already has a contact, where a founder happened to travel, where a competitor just went. We treat market selection as a research problem, not a hunch. Every candidate market gets sized and scored on the same rigorous basis, so the map that comes out is comparable end to end.

That means each market is a dossier, not an anecdote: how big is the addressable opportunity, who already owns the broadcast landscape, what does regulation allow, how do buyers in that country actually buy, and who could Viewcast realistically partner with. Fifty-plus of those dossiers, built to the same template, turn a vague "go global" into a ranked shortlist you can defend to a board.

The Approach

We ran Viewcast's world through our full Deep Research protocol — the same structured method for every market, so nothing rests on a single analyst's instinct:

The Intelligence Delivered

The deliverable is the corpus itself: a structured, sourced body of expansion intelligence Viewcast can act on and keep using.

• Market corpus: 50+ markets analysed across seven macro-regions, each a dossier with sizing, landscape, regulation and entry strategy
• Financial model: TAM/SAM/SOM sizing pulled together into a model that frames the global opportunity, not just a single country
• Go-to-market layer: A prioritised expansion sequence with entry strategy and partner identification per market — direction with evidence behind it

To be clear about what this case is: this is a research engagement. The result is the intelligence itself — the breadth and rigour of the corpus — not a deal we're claiming to have closed. We name no targets and promise no outcomes here; the value is that Viewcast now decides where to expand from evidence instead of instinct.

Why This Matters

"Go global" sounds like a strategy, but it's a direction. The work that turns it into a plan is unglamorous: sizing fifty markets to the same standard, checking each against its own regulator and competitors, and refusing to rank on vibes. Do that, and international expansion stops being a gamble and becomes a sequence — the highest-conviction market first, the reasoning documented, the next one already queued. That's what Deep Research delivers: not an opinion about the world, but a map of it you can defend.