ByJeane
Accelerating a successful brand with strategy, research & custom tools
Overview
ByJeane is a Dutch sustainable lingerie brand founded by Jeannette Kamps, operating in the premium comfort segment with wireless bralettes made from modal. The brand had strong product-market fit (9.4/10 customer rating) and an authentic founder story, but needed strategic depth, B2B market intelligence, and custom tools to unlock the next phase of growth.
2B Global delivered a comprehensive business transformation package: from deep market research and competitive intelligence to a complete brand strategy, B2B prospect database, outreach system, and custom-built CRM. The result: a business equipped to scale from D2C into wholesale and retail across the Benelux.
What We Delivered
Brand Strategy & Architecture
Complete brand growth playbook built from scratch. Brand pillars (Comfort, Connection, Circularity), messaging hierarchy, visual identity guidelines, and Jeannette's origin story crafted in short, medium, and long versions for different contexts.
Market Research & Competitive Intelligence
Deep analysis of the Dutch lingerie market (valued at EUR 890M). Competitor deep dives on Soft Revolt and MUSA Intimates. Market positioning matrix, segment analysis, and identification of the wireless bra trend (+23% YoY) as a macro tailwind.
Customer Journey Mapping
Three detailed buyer personas with psychographic profiles. Complete journey maps per persona, Vinted-to-website conversion funnel design, and email sequence triggers for each stage of the customer lifecycle.
B2B Prospect Database
Mega lead list of 100+ verified B2B contacts across the Benelux. Lingerie boutiques, sustainable retailers, department stores, and distribution partners. Each prospect with contact details, strategic notes, and priority ranking.
Email Campaign System
Complete B2B outreach system with templates for lingerie shops, department stores, wellness studios, and corporate gifting. Four-phase sequence from first contact through closing, with follow-up cadences and pricing documentation.
Content & SEO Strategy
SEO playbook targeting key terms in the sustainable lingerie space. 12 blog topic frameworks with keyword research. Instagram posting schedule, email sequence templates, podcast optimization strategy, and a 90-day content launch plan.
Custom CRM Platform
Built from scratch in 2 weeks. Central client management, smart search and filter, notes and tags system. No monthly license fees, full data ownership. Built with Next.js, TypeScript, and Tailwind CSS.
Retail Expansion Roadmap
Detailed analysis of retail opportunities including de Bijenkorf, Galeria Inno, and sustainable fashion platforms like COSH! and Project Cece. Each with partnership models, minimum requirements, and strategic approach recommendations.
Vinted Operations Playbook
Optimized Vinted selling strategy leveraging ByJeane's unique circular model (resale to donation to elderly homes/shelters). Operational checklist for efficient second-hand channel management.
KPI Framework & Implementation Roadmap
Complete 12-month execution plan with measurable KPIs. Projected outcome: 3-5x revenue growth, market leadership in circular lingerie. Step-by-step priorities from quick wins to long-term brand building.
The Strategic Insight
Our research uncovered that ByJeane's circular fashion initiative (Vinted resale into donations to elderly homes and shelters) was a zero-cost competitive moat that no competitor in the Dutch market had replicated. Yet it was barely communicated. This became the centerpiece of the entire strategy: turning an invisible differentiator into a visible brand asset.
By the Numbers
The Transformation
ByJeane now has the strategic foundation to scale:
- A complete brand strategy and positioning framework
- B2B capability with 100+ qualified prospects ready to contact
- A multi-phase email outreach system ready to deploy
- Deep market intelligence on the EUR 890M Dutch lingerie market
- A custom CRM with zero monthly costs and full ownership
- A 12-month roadmap projecting 3-5x revenue growth
- Content and SEO strategy to close the discovery gap
"This isn't just a CRM or a report. It's a complete business infrastructure. From strategy to leads to tools - everything we needed to go from solo to scale."
Why This Matters
Most consultancies deliver a strategy deck. Most agencies build a website. Most tools vendors sell a subscription. ByJeane needed all of it - research, strategy, leads, outreach, tools - delivered as one coherent package.
2B Global delivered the complete picture: from understanding the market to identifying the opportunities, creating the outreach system, and building the tools to execute. No gaps, no handoffs to other vendors, no recurring fees for basic infrastructure.
Services used
Deep Research & IntelligenceMarket research, competitive intelligence, and B2B lead generation.
Need a complete business transformation?
Strategy, research, leads, tools - delivered as one package. No subscriptions, full ownership.
Get in touch