What we do

Business advice

Someone who thinks along on your whole business. Not once, but continuously: on your strategy, your choices, your customers, your numbers and the technology that goes with them. In plain language, from someone who has done it himself.

What we think along on

  • Strategy: where you want to be in three years, and what has to happen now.
  • Choices: which customers, which products, which investment first, and what to leave alone.
  • Numbers: what you earn on what, where money leaks away, what a healthy price is.
  • Technology and AI: what it can mean for your business and what it cannot, without jargon and without a sales pitch.
  • People and organisation: what you keep doing yourself, what you hand over, and to whom.

How it differs from a report

Research delivers a document you can act on. Business advice is a relationship: you call when something comes up, we sit down regularly, and we look together at the decisions that really matter. If something needs researching, we do that research too. If something needs building, that is possible as well, but not required.

Who you work with

JJ Pieksma. 20+ years as an entrepreneur in hospitality, streaming, AI and events. Built DanceTV from zero to 200 million households of reach and put Viewcast on the map in 50+ countries. No theory, experience.

How it goes

1

Introduction

A 30-minute call, free. What is on your mind, what you want to achieve.

2

Agreement

How often we sit down, what is possible in between and what it costs. Fixed monthly amount, on paper.

3

Thinking along

A regular conversation, reachable when needed, and a short summary of every decision.

What it costs

  • A fixed amount per month, agreed after the first call. Cancellable monthly.
  • Research that is needed along the way is agreed separately (from €5,000).
  • The first call is free and without obligation.

Examples

Frequently asked questions

Is this the same as hiring a consultant?

The difference: no presentation but thinking along on real decisions, with someone who has built businesses himself. And nothing locks you in.

What is the difference with research?

Research is a project with a report as the result. Business advice is ongoing: you call when something comes up and we sit down regularly.

Do I have to build with you afterwards?

No. The advice stands on its own. If you want to build, that can be with us or with someone else.

Is this for me if I do not run a tech business?

Yes. It is about running a business. Technology only comes up if it moves your business forward.

Tell us what you are unsure about.

In 30 minutes you will hear whether we can help you further, and how.