Jack Orange

The Brief

Jack Orange is an Amsterdam DJ with over twenty years behind the decks and credits that range from UNTOLD Festival to a Holland Casino residency, Cisco, Jungle Experience Koh Phangan, Amsterdam's Most Wanted, Sound Club Samui and Dance TV. That track record is his — what was missing was one place that presented it. His presence was scattered across Mixcloud, Spotify, YouTube and Instagram, and booking requests arrived unstructured via DMs and email.

• A twenty-year track record with no single home that presented it to bookers
• Booking inquiries coming in via DMs and email — without date, event type, guest count or location up front
• Music, video and photos scattered across Mixcloud, Spotify, YouTube and Instagram
• Dutch and international bookers alike — so the site had to work in two languages

Built Around One Action

An artist site isn't a portfolio — it's a funnel. Everything on jackorange.nl exists to give a booker enough confidence to do one thing: send a serious booking request. The bio, the credits row, the video, the mixes and the gallery all point at that button.

And because a booker's first question after "is he good?" is "what does he cost and what does he need?", the press kit lives one click away: a web one-pager with bio, credits, music links and fee & rider info, plus a PDF version to forward internally.

What We Built

A focused site build with everything an artist brand needs to receive bookings professionally:

The Result

One home for the Jack Orange brand, live at jackorange.nl:

• Site: home, blog, booking, thank-you and press kit pages, with video, mixes, releases and a photo gallery
• Brand layer: a "worked with" credits row — UNTOLD, Cisco, Holland Casino, Jungle Experience, Amsterdam's Most Wanted, Sound Club Samui, Dance TV — Jack's performance credits, finally presented properly
• Content layer: social carousel templates and a TikTok starter pack, so the brand keeps publishing after launch

To be clear about scale: this is a focused site build, not a transformation project — and the credits on that row belong to Jack, earned over twenty years of gigs. What we built is the place where they finally add up: one URL to send a booker, one form that captures serious inquiries, one press kit that answers the follow-up questions.

Why This Matters

Not every case needs an eight-figure business case behind it. An artist with a real track record deserves a site that does that record justice — and a booking flow that turns interest into structured inquiries instead of loose DMs. This is what Custom Platforms looks like at artist scale: small, focused, and built around the one action that pays the bills.