Jack Orange

The Brief

Jack Orange is an Amsterdam DJ with over twenty years behind the decks and credits that range from UNTOLD Festival to a Holland Casino residency, Cisco, Jungle Experience Koh Phangan, Amsterdam's Most Wanted, Sound Club Samui and Dance TV. That track record is his — what was missing was one place that presented it. His presence was scattered across Mixcloud, Spotify, YouTube and Instagram, and booking requests arrived unstructured via DMs and email.

• A twenty-year track record with no single home that presented it to bookers
• Booking inquiries coming in via DMs and email — without date, event type, guest count or location up front
• Music, video and photos scattered across Mixcloud, Spotify, YouTube and Instagram
• Dutch and international bookers alike — so the site had to work in two languages

Built Around One Action

An artist site isn't a portfolio — it's a funnel. Everything on jackorange.nl exists to give a booker enough confidence to do one thing: send a serious booking request. The bio establishes who he is, the credits row proves he can hold a room that size, the video shows what a set actually looks like, and the mixes and gallery close the gap between "interesting" and "let's book him." Every element on the page is pointed at the same button.

And because a booker's first question after "is he good?" is "what does he cost and what does he need?", the press kit lives one click away: a web one-pager with bio, credits, music links and fee & rider info, plus a PDF version to forward internally.

What We Built

A focused site build with everything an artist brand needs to receive bookings professionally — each piece chosen because it removes a specific point of friction between a booker's interest and a confirmed date:

The Result

One home for the Jack Orange brand, live at jackorange.nl:

• Site: home, blog, booking, thank-you and press kit pages, with video, mixes, releases and a photo gallery
• Brand layer: a "worked with" credits row — UNTOLD, Cisco, Holland Casino, Jungle Experience, Amsterdam's Most Wanted, Sound Club Samui, Dance TV — Jack's performance credits, finally presented properly
• Content layer: social carousel templates and a TikTok starter pack, so the brand keeps publishing after launch

To be clear about scale: this is a focused site build, not a transformation project — and the credits on that row belong to Jack, earned over twenty years of gigs. What we built is the place where they finally add up: one URL to send a booker, one form that captures serious inquiries, one press kit that answers the follow-up questions.

Why This Matters

Not every case needs an eight-figure business case behind it. An artist with a real track record deserves a site that does that record justice — and a booking flow that turns interest into structured inquiries instead of loose DMs. This is what Custom Platforms looks like at artist scale: small, focused, and built around the one action that pays the bills.